Active users
growth in the active user base in just 3 months.
Support tickets
fewer after the redesign of the user experience.
Account activation
at most to open an account, against 8 days before the change.
Complaints about opening
no complaints recorded after the new process.
AL5 Bank
Financial services · Digital bank
A working app, but not a competitive one.
AL5 Bank had a working app. But working was not the same as competitive. As the digital financial market advanced and PIX arrived, it had to move fast, get more secure and pay closer attention to the people using it. There was PIX to implement while still under restricted operation, with no room for a regulatory mistake. There was a broken experience, with onboarding that took up to 8 days and drew complaints. And there was the competition, running far more polished apps.
A complete transformation plan, in 3 months.
PIX implemented during the restricted phase, with no room for a regulatory mistake.
The partnership started with one specific request: registering and managing PIX keys, even under restricted operation. DB1 looked further and structured a complete transformation plan for the app.
How the team worked through the 3 months.
What changed for AL5 Bank.
More active users
The monthly active user base went from 100% to 136% in 90 days: +36% growth.
Fewer support tickets
Support calls dropped to 35% of the previous volume, a 65% reduction.
Frictionless account opening
Activation fell from 8 days to 1 to 3 days, 62% less time, and account opening complaints were 100% eliminated.
“The transparency in decision-making made DB1’s potential to build this application clear.”
Patrícia Michelle Alves de Lima
Operations and Finance Director · AL5 Bank