Case · Financial Services

Omni+: 10 years of partnership and an app that opened the way to a R$ 10 billion goal by 2028.

In 2 months, DB1 built an app that simplified credit for 222,000 people. That result consolidated a decade of partnership and put DB1 at the center of Omni’s strategy to reach R$ 10 billion by 2028.

iOS · App StoreAndroid · Google Play10 years of partnership

Omni Soluções FinanceirasFinancial services · Vehicle credit

People impacted

consumers, retailers and credit agents reached by the new journey.

Deliveries in production

deliveries completed in just over 2 months, with 10 specialists.

0K+

Google Play downloads

downloads on Android, with a rising store rating.

0K+

App Store downloads

downloads on iOS, with adoption across the country.

Omni Soluções Financeiras

Financial services · Vehicle credit

Chapter 01 · Challenge

A process known for bureaucracy and delay.

The traditional vehicle credit process is bureaucratic, demands a lot of data and usually frustrates the customer. Omni knew that, and had a clear vision: modernize credit analysis with an app that put the customer at the center and made approval faster, without giving up the reliability a regulated sector requires. That held for consumers, retailers and credit agents alike.

Chapter 02 · Solution

2 months, 10 specialists, 300 deliveries.

300 deliveries in production, with a squad of 10 specialists, in 2 months.

DB1 shipped Omni+, a mobile and desktop app that changed how credit is analyzed in Brazil. The team worked with mature processes and continuous delivery. The deadline held, performance held, and rework stayed low.

User-centered interfaceModern design and simplified navigation for consumers, retailers and credit agents.

A simulator with only 6 fieldsCutting the number of fields makes an instant financing pre-approval possible.

Real-time financial informationOperation data and status always up to date, safe to check right at the point of sale.

Native data securityNative security features aligned with the requirements of a regulated sector.

Backoffice toolingFeatures built specifically for Omni’s internal operation and sales teams.

Continuous co-creationConstant improvements and new features developed in partnership with the Omni team.

Chapter 03 · Approach

What held the delivery pace together.

UX at the center of the decisionThe DB1 team ran the user experience work from start to finish, from mapping pain points to redesigning the journeys. Friction came out and value showed up from the first taps on the screen.

Low reworkScope clarity, agile methodology and efficient technical management let the project finish in record time, with little going back to the bench.

Scale proven in the storesMass adoption and good store ratings confirmed the solution met its audience. Omni+ became the new standard for the credit operation.

Chapter 04 · Partnership

A decade of partnership and a R$ 10 billion goal.

R$ 10 bn is Omni’s goal by 2028, with technology as the lever for growth.

Omni named DB1 a strategic partner in its goal of reaching R$ 10 billion by 2028. According to Heverton Peixoto, CEO of Omni, “in 2027 we will reach 200 agents; in 2028, 250, two and a half times more than in 2024”. That growth depends less on hiring and more on technology amplifying what each person can do. Omni is betting on it because it had already seen DB1 deliver 300 times in 2 months.

On video

More than 10 years of partnership between DB1 and Omni.

Results

What changed for Omni.

A better user experience

A modern interface, a 6-field simulator and intuitive navigation made the credit process faster and more pleasant for sellers and consumers.

Higher operational efficiency

Faster credit analysis for vehicle sellers, with less dependency on support and a smoother operation from end to end.

Confidence for bigger bets

Convenience for 222,000 people consolidated 10 years of partnership and put DB1 inside Omni’s growth strategy for 2028.

“With the development of Omni+, we set out to speed up credit approval and make the process more dynamic.We ran a UX effort putting the client’s benefits at the center of the process.”

Murilo Silvério

Operations Director · Omni Soluções Financeiras

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